Saturday, November 27 is Small Business Saturday

It’s a day to celebrate and support small businesses and all they do for their communities. This year, we know that small businesses need our support now more than ever as they navigate, retool and pivot from the effects of the coronavirus pandemic. Please join us and thousands of other organizations and businesses across the country in supporting our local small businesses by shopping at a small business.

Founded by American Express in 2010 and officially cosponsored by the U. S. Small Business Administration (SBA) since 2011, Small Business Saturday has become an important part of small businesses’ busiest shopping season. Historically, reported projected spending among U.S. consumers who shopped at independent retailers and restaurants on Small Business Saturday reached an estimated $19.8 billion. The survey also found that 97% of shoppers recognized the positive impact they can make by shopping small and 85% of them reported they also encouraged friends and family to Shop Small® as well.

We encourage consumers to support our nation’s nearly 32 million independent businesses this Small Business Saturday and all holiday season long.

Small Business Administration logo.